Better Businesses have a clear purpose and balance growth, profitability and sustainability

More and more companies have longterm admirable ambitions. The problem is often the gap between the long-term ambitions and the short-term “business-as-usual” actions. I believe the only way to truly bridge the gap between ambitions and actions is through aligning business development and sustainability ambitions with innovation capabilities. Using this approach, I will empowers companies to innovate on different horizons in parallel – profit today, growth tomorrow and future sustainable transformation.