Carpooling as a Mode of Commuter Transport

Carpooling is a growing industry with approximately 437 companies in the Ride Sharing Startup space.
Lyft, has successfully proved the carpooling model, reporting second quarter earnings of $867m, up 72% year-over-year.

Carpooling companies are in a unique position to assist companies with tracking and reducing their carbon emissions, in relation to their employees commute (Category 7 of the GHG Protocol). Meanwhile, companies can boost carpooling adoption by 20%, by offering incentives to carpoolers.
Carpooling companies should work closely with City-Business Climate alliances to pilot carpooling programs and devise government incentivisation schemes to increase Carpooling nationally. Part of this effort includes lobbying city governments to include driver/passenger carpooling on the travel census surveys.

Integrating with Open Data and channel partners (e.g. JustPark) will be important for being considered for Smart City government contracts.
UK Travel census data confirms that the greatest number of car commuters live outside cities in areas of low Public Transport Accessibility Levels (PTALs) and typically will drive to park and ride areas, completing the latter part of their commute with public transport to avoid congestion and high parking fares. However this varies from city to city depending on the location of the business district.

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