How AI is being used in the Franchise Industry, specifically at Dirty Dough Cookies

The video discusses how AI is being used in the franchise industry, specifically at Dirty Dough Cookies. Here are some of the ways AI is being used:

  • Predictive modeling: Dirty Dough is using AI to predict cookie sales based on weather patterns and seasonality. This helps them to order the right amount of ingredients and staff their stores appropriately.

  • Customer experience: Dirty Dough is using AI to improve the customer experience. For example, they are using cameras to count customers and track wait times. This data is used to improve store operations and ensure that customers receive a quick and quality service.

  • Marketing and sales: Dirty Dough is using AI to personalize the customer experience. For example, they are using augmented reality to create interactive experiences for customers. They are also using AI to develop loyalty programs that incentivize customers to return.

  • Operations: Dirty Dough is using AI to improve their operations. For example, they are using AI to optimize their supply chain and reduce waste.

The video also discusses how AI is being used by other franchises, such as McDonald's. McDonald's has been using AI for many years to improve their operations and customer experience. For example, they use AI to personalize their drive-thru menus and to recommend items to customers.

Overall, the video shows that AI is being used in a variety of ways to improve the franchise industry. AI is helping franchises to be more efficient, more profitable, and more customer-centric.

Franchise, Food, Food ProductsFrancesca Tabor