x6 Ways Brands Can work with Meta Quest

OCULUS QUEST Store

Website: https://developer.oculus.com/

Platform: Oculus Quest (VR)

Timeline: 1 -2 Years +

Cost: High Cost

Quality: Really High

Usage: Repeat Usage

Features: Taking advantage of full feature set in VR space

Sponsor: Requires an internal developer sponsor

Monetisation: TBC

Reach: Small Reach. As have the Quest Headset Market, how many people are coming to watch media and then how many people are going to discover your content.

You can now distribute your app directly to consumers safely and securely via App Lab. With the launch of App Lab and greater Quest application distribution capabilities, the Quest Publishing Access application process is no longer necessary and has been closed.

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We're excited about the upcoming launch of Oculus Quest, our new 6DOF all-in-one VR headset that is focused first and foremost on fantastic game experiences. Since our announcement in September, we've been working fast to finish the hardware, optimize core software, and bring a catalog of great games and experiences to Oculus Quest. We're pretty excited about our launch lineup and think that players will be as well.

In addition to making a great VR headset, we feel a strong responsibility to make the Quest VR content ecosystem successful for both developers and players. The Rift ecosystem has taught us that VR players respond to titles that have polish, substance, and depth, whether they are built by AAA game studios or talented indies. We hope that when players get into their Oculus Quest headset their library showcases the innovation, sophistication, and development talent that exists in VR today, and inspires future developers.

To get to that bar, we have to start with a quality-first approach.

High-quality, innovative titles tend to be expensive to build, and developers need confidence that they are shipping into an ecosystem that will generate a return on investment. We've set a high bar for content quality on Quest, higher than we've ever enforced before, in order to build a platform where everyone has confidence in the quality of the titles they're buying and developers know that their investments have a strong chance of success.

Our focus on quality for the Quest platform has changed how we accept application submissions to publish for the Oculus Quest Store. We're requiring that all Oculus Quest developers provide a concept document for us to review before the developer can access the store submission process and non-public development resources. We're looking for evidence of quality and probable market success, and alignment to our Oculus Developer Content Guidelines. The concept submission process is a chance for developers to show us not only how cool their title will be, but also to explain how it will resonate with the Quest audience. There will be a form for submitting concepts launched under “Support” in the Oculus Developer Center in early March.

The goal of this change is developer success on our platform. If we feel that your app is not a fit for Quest, we'd like to let you know that early in the development process, before you've made significant production investments, rather than at the end. That means it's important to submit a concept document for review as early in your development cycle as possible. Those titles that pass this early review unlock direct support and resources from Oculus to help you make your title as high quality as it can possibly be. This new process is specific to Oculus Quest: no changes have been made to our application submission system for Rift or Oculus Go.

Like all of our other devices, any Oculus Quest can be used for development. Once you have registered a Oculus Developer Organization, you will be able put the device in Developer Mode. From there you can use our free integration with Unity and Unreal, or code directly against our SDK. Any developer familiar with these tools will immediately feel at home developing for Oculus Quest. When Oculus Quest launches later this year, you'll be able to buy a device from your favorite retailer and start writing code for it immediately.

We'll be on-hand at GDC to answer questions and discuss this process in more detail. We look forward to seeing what you build.

- Chris

FAQs

Q. Is the Rift store changing?

A. No. A lot of innovation has come from developers on Oculus Rift, and as the most mature VR ecosystem in the market, we still believe that is the best place for developers to experiment and build their portfolio and credibility in 6DOF. We want to ensure that developers publishing experiences to Oculus Quest are set up for success and creating a thriving ecosystem, and this philosophy will help us get there.

Q. Why are you doing this? What is the TL;DR of this?

A. We have always had a curated approach on our storefronts to ensure that developers are meeting our content policy guidelines and that customers were getting safe and comfortable VR experiences. As a brand-new platform that will be introducing VR to many people for the first time, we want to make sure that new Oculus Quest players find the best types of experiences they expect from a VR title: satisfying depth of play, fidelity, and a presence in VR that utilizes 6DOF + movement.

Q: What is the process to request a developer kit?

A. We've distributed the majority of our dev kits but are on the lookout for exciting experiences and will get in touch with you. Otherwise, like all of our other devices, the consumer version of Oculus Quest can be used for development. All you need is an Oculus Developer Organization to put the device in Developer Mode. From there, you can use our free integration to Unity and Unreal, or code directly against our SDK. Any developer familiar with these tools will immediately feel at home developing for Oculus Quest. When Oculus Quest launches later this year, you'll be able to buy a device from your favorite retailer and start writing code for it immediately.

Q: I have a developer kit or plan to buy one at launch, does this mean I can publish on Quest?

A. No. Our focus on quality for the Quest platform has changed how we accept application submissions to the Oculus Quest Store. We're requiring that all Oculus Quest developers provide a concept document for us to review before the developer can access the store submission process. For developers who received early Quest developer kits, the Oculus team will have been in touch about the status of their applications. If not, they should reach out to their Oculus contact.

Q: I see a lot of developers out there with Quest developer kits or say their games are coming to Quest. Are their games coming to Quest?

A. Not necessarily. We're excited to see the developer enthusiasm out there for Quest, and we're committed to working closely and collaboratively with qualified and approved developers to get their titles to a quality bar that will ultimately serve the player community in VR.

With so much in flux during the development cycle, we can't comment on any specific rumored Quest releases, but we can definitely confirm that if a game is being released to Quest, you'll know about it from both the developer and us.

Q: If I ship an app on Quest, does that mean I can also publish this for Rift?

A: We will absolutely work with you to get your title to as many platforms as it makes sense. We have always been a strong proponent for cross-platform accessibility and connecting player communities. For Quest titles, developers will have the option to open up cross-platform access, and we will work closely with developers to help get their games there.

Q. Will you publish guidelines for what you are looking for?

A: Our Quest publishing guidelines align with our Oculus Developer Content Guidelines. We are looking for high-quality, polished experiences, especially those that demonstrate the deep, surprising, delightful, and moving experiences possible in VR and are custom-made for the untethered immersion Quest offers.

Q: What is the expected response window to my concept submission?

A: We anticipate responding to all submissions within 10 business days, but the timeline may vary due to volume.

Q: When will I know if my app is going to be on Quest?

A: We are aiming to respond to developers within 10 business days once they have submitted their concept, though the timeline may vary due to volume. The purpose of the new Quest application intake process is to ensure all developers have signal from Oculus on their concept early before making a significant production investment. If approved, developers will then unlock resources on the Oculus side to help. Note that even after concept approval developers will still need to submit their final applications for review prior to launch.

Q: Where can I submit my Quest concept for consideration?

A. There will be an intake form in the Oculus Developer Center under “Support” where you can submit a 3-slide presentation outlining your Quest application concept, team experience and investment among other pertinent information. We will open the intake form in early March.

App Lab

Website: https://www.applabdb.com/

Platform: Oculus Quest (VR)

Timeline: Faster than Quest Store

Cost: Lower than Quest Store

Quality: No Requirements. Has to meet technical and data guidelines

Usage: n/a

Features: n/a

Sponsor: n/a

Monetisation: TBC

Reach: Small Reach. As have the Quest Headset Market, how many people are coming to watch media and then how many people are going to discover your content.

UPDATE 11/16/21: In-app purchases, such as in-game currency or additional levels, are now available in App Lab. For more information, please visit our documentation for Unity, Unreal, and Native.

Today, we’re excited to introduce App Lab—a new way for you to distribute apps directly to consumers safely and securely, via direct links or platforms like SideQuest, without requiring store approval and without sideloading. The Quest Store will remain curated at the same high level of quality, but now App Lab lets you get an app directly to your community, even if it is early in development, experimental, or aimed at a unique audience.

Whether the goal is to build a business, create a community, test and experiment with new apps, or get feedback on new ideas, you control how your app is distributed. App Lab supports both free and paid apps, which are shareable via a URL or Oculus Keys. While App Lab is distinct from the Oculus Store and App Lab apps won’t appear in the Oculus Store, customers who install apps from App Lab will find them in their Quest library. App Lab apps can also be searched by exact name and found in the “App Lab” section of results. App Lab apps can access the majority of standard platform features, including automatic update distribution, platform integration and SDKs, app analytics, release channels, and more.

We’ve taken steps to reduce the technical requirements and Virtual Reality Checks (VRCs) to make submission as simple as possible. In order to promote a safe, secure and positive experience, App Lab apps are required to comply with our App Lab Policies, including our Oculus Content Guidelines, Data Use Policy, and App Policies. Apps submitted to App Lab must support App Sharing as explained in our App Lab Policies. Before getting started, please review our App Lab VRCs.

How to Submit an App for App Lab

To start your App Lab submission, follow these steps:

  • Log into the Oculus Developer Dashboard

  • Click “Create new app”

  • Enter the name of your app

  • Choose “Quest (App Lab)”

  • Follow the steps to upload your application, provide screenshots and description text, and submit for review

Marketing Your App Lab Apps

Once an app has been published, you can share it with customers via a URL. This link opens the app product description page directly, displaying information, trailers, screenshots, and an option to purchase or install the app. You can see example App Lab links from the apps that launched today:

You can also generate Oculus Keys, which can be redeemed for a free copy of the application, for a more controlled release.

We’ve shared a number of marketing best practices and examples to help you market your apps and build and engage your target audience:

We’ve worked closely with SideQuest to enable discovery of App Lab apps on their platform. Starting today, you can submit an App Lab URL to SideQuest instead of an Android APK, and promote your app directly to the SideQuest community. Because App Lab apps do not require sideloading, developer mode, or a PC to install, we expect that this support will dramatically increase the reach of SideQuest apps that use App Lab for distribution.

With the launch of App Lab and greater Quest application distribution capabilities, the Quest Publishing Access application process is no longer necessary and has been closed. App Lab will provide you with the opportunity to find market fit as you test and develop apps. Developer programs like Oculus Start and Oculus Launch Pad will continue providing scaled support, savings, and access. You can also check out the VRCs required for distribution in the Quest Store to further improve the quality of your app. We are constantly sourcing high-quality applications for the Oculus Store, and App Lab provides another way for us to identify potential fit.

We look forward to seeing what you will create with this new, simplified process of offering apps to the growing Quest community. If you have any questions, please check out the App Lab FAQs. As you explore App Lab and submit apps, please let us know your thoughts and suggestions in the Developer Forums.

Media APPS

Website: https://www.androidcentral.com/best-media-apps-oculus-quest

Platform: Oculus Quest (VR)

Timeline: Faster than Quest Store

Cost: Lower than Quest Store

Quality: n/a

Usage: n/a

Features: Reproduction of 2D Content in Oculus Headset, 180 Video, Ultra High Definition Video, 3D Video, 360 Video, Short Form Immersive Experiences

Sponsor: n/a

Monetisation: No Monetisation, Advertising

Reach: Small Reach. As have the Quest Headset Market, how many people are coming to watch media and then how many people are going to discover your content.

Horizon Venues

Website: https://www.oculus.com/experiences/quest/3002729676463989/?locale=en_GB

Platform: Oculus Quest (VR), Sits within Horizon Worlds

Timeline: Faster than Quest Store

Cost: Lower than Quest Store

Quality: n/a

Usage: n/a

Features: Live Event Experiences e.g. Red Carpet Experiences, Music Concerts, Sports Events etc. 2D Content or 180 Video experience. Social Viewing Experience.

Sponsor: n/a

Monetisation: No Monetisation, Advertising

Reach: Small Reach. As have the Quest Headset Market, how many people are coming to watch media and then how many people are going to discover your content.

Grab your all-in-one ticket to live social events in VR. Today, we’re excited to announce the launch of Oculus Venues on both Oculus Go and Gear VR! It’s a great way to get closer to your interests with all the sounds, lights, and energy of really being there. With Venues, you can connect with friends and a fan community of thousands to watch concerts, sporting events, stand-up comedy, movies, and more—all LIVE in real time. Experience the action like never before from the best seat in the house.

Here’s a taste of what’s in store in the coming months (depending on your location):

We also have exciting content from SHOWTIME coming later this summer, plus more film screenings of Lionsgate titles, new concerts from AEG Presents, live NBA League Pass games and additional shows produced by NextVR, MLB games, and more. Download Oculus Venues on Oculus Go or Gear VR to view the full schedule of live events available in your area—and stay tuned for new announcements!

YOUR EXPERIENCE, YOUR WAY

You can attend live Venues events with your friends and family and even meet new people. It’s easy to connect with someone based on common interests and mutual friends from Facebook if you turn on social sharing. There’s also a solo viewing mode in Venues, so it’s always your choice whether to enjoy the experience on your own or join the crowd.

We designed Venues with safety and comfort in mind right from the start. We’ve built in tools to help you control your experience and feel safe in Venues. For example, you can mute or block someone immediately and seamlessly and report activities that may violate the Oculus Code of Conduct. Community moderators are on-hand in Venues, so we can take action quickly.
International Champions Cup footage courtesy Next VR.

As we continue to build an even more robust lineup of live social VR events, we want to hear from you! Let us know what types of content you’d like to see in the comments—or reach out to us on Twitter.

Check out Venues on Oculus Go and Gear VR today!

HORIZON WORLDS

Website: https://www.oculus.com/horizon-worlds/?locale=en_GB

Platform: Oculus Quest (VR), Launching on other platforms in Q4 2022.

Timeline: Faster than Quest Store

Cost: Lower than Quest Store

Quality: Aesthetic is quite cartoonish.

Usage: n/a

Features: NBA created a world with a Stadium, Screen showcasing 2D archive content, games and trophy room

Sponsor: n/a

Monetisation: Pay per view

Reach: Audience small but growing.

Territories: Limited Countries - US, Canada & UK

XTADIUM

Website:

Platform: Oculus Quest (VR)

Timeline: Faster than Quest Store

Cost: Lower than Quest Store

Quality: n/a

Usage: n/a

Features: Connect media feeds and events in a branded Extreme room.

Sponsor: n/a

Monetisation: No Monetisation opportunities atm, Advertising, but will be introducing ticketed events.

Reach: Audience small but growing.

Territories: Depending on territorial rights.

Virtual Reality, Web 3Francesca Tabor