MOVE.AI

I worked closely with Move.ai to refine and execute their go-to-market (GTM) strategy by aligning their innovative markerless motion capture technology with the needs of key industry segments such as entertainment, live events, and sports. Through deep market analysis and customer segmentation, I helped them craft clear value propositions that highlight their unique capabilities like single-camera motion capture and real-time tracking. I designed tiered pricing models and identified the most effective sales and distribution channels—including direct enterprise sales, online self-service, and strategic partnerships—that would maximize market reach. Additionally, I developed targeted marketing initiatives focused on thought leadership, community building, and event participation to accelerate demand generation. My support ensured Move.ai could confidently position itself for scalable growth while delivering measurable business impact.

I supported Move.ai by facilitating hands-on motion capture (mocap) shoots, ensuring seamless integration of their markerless technology in real-world production environments. By coordinating sessions and optimizing workflows, I helped capture high-quality motion data that met the creative and technical needs of their clients. Additionally, I collaborated closely with Unreal Engine developers to translate this motion data into compelling, lifelike animations, bridging the gap between mocap capture and real-time visualization. This collaboration enabled Move.ai to showcase the full potential of their technology in interactive and immersive applications, strengthening their position in the entertainment and live event markets.