SWOT Analysis

A SWOT analysis is a simple and effective framework for identifying strengths, weaknesses, opportunities, and threats that a product, company, place, industry, or person faces. A SWOT analysis is divided into two main categories: internal factors and external factors. It’s important to point out that strengths and weaknesses are current or backward-looking, and opportunities and threats are forward-looking. By performing a SWOT analysis, we will be able to build a bridge between what the company has accomplished to date and the strategic alternatives that are going to be generated.